ALD Automotive | LeasePlan has come together to augment a new era for mobility as the duo announces a new global brand in India – Ayvens.
ALD Automotive | LeasePlan comes together to now come under a single common identity named Ayvens.
This new brand Ayvens is said to represent another strategic milestone in the company’s development following the launch of its 3-year strategic development plan in September 2023.
ALD Automotive India was founded in 2005 whereas LeasePlan India in 1999. The joint brand – Ayvens India boasts a fleet of 44,000 vehicles and is the leading vehicle leasing and fleet management company in India. Ayvens is present in over 280 locations across India.
By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better.
This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.
The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.
“Each day is an opportunity to move better, and we all have a role to play. This new brand identity will not only allow our 15,700 employees worldwide to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world,” confirms Tim Albertsen, Chief Executive Officer of Ayvens group.
Suvajit Karmakar, Country Managing Director India & Sub-Regional Director Asia of Ayvens, added, “By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation. As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. Ayvens will helps ALD & LeasePlan share a new common identity and will further strengthen our vision for helping achieve future objectives.”
From electrification to digitalisation, global megatrends are reshaping the ways we move around. New services and new market entrants are changing the mobility ecosystem. And there’s a shift taking place from vehicle ownership to usership – creating exciting growth opportunities for ambitious players like us.
As the undisputed leader in our sector, we’re uniquely positioned to unlock value in the new world of mobility. We purchase, fund and manage new vehicles for customers around the world, providing a flexible, hassle-free, end-to-end leasing service for a typical contract duration of three to four years. With our wide range of products, channels and brands, we deliver seamless solutions that unlock the freedom of mobility.