Frenetic Electronics has partnered with Szdore Electronics of Shenzhen, China, to bring localized, on-the-ground support directly to designers. The move reflects a clear reality for engineering-driven markets as close customer relationships aren’t a nice-to-have, they’re essential for adoption. With Szdore in place, feedback loops that shape product development are now significantly tighter and faster.
Frenetic brings together three core tools that work seamlessly as one integrated platform:
Frenetic Magnetic Simulator — Delivers fast, accurate magnetic simulations for custom transformer and inductor designs. It supports custom core and winding configurations, loss and thermal modeling, and leakage inductance calculations, enabling validation before you ever build a prototype.
Frenetic Planar — Lets you design and simulate planar transformers in minutes. The tool generates custom planar magnetics using FEM and proprietary models, calculates leakage inductance and capacitance, and exports geometry and performance files for downstream use.
AI Converter Assistant— An optional but powerful first step that helps engineers translate converter specifications into initial topology suggestions and early-stage design guidance. It also exports to LTspice and KiCad for immediate use in your workflow.
Many of Frenetic’s customers are tackling increasingly demanding projects driven by the explosive growth of data centers and the shifting role of semiconductors in modern power systems.
Technologies like GaN and SiC are pushing switching frequencies higher and boosting efficiency, but they’re also introducing new design complexities around material behavior, thermal management, and overall system architecture.
In this environment, faster, more adaptive design tools aren’t just useful, they’re essential. Frenetic’s integrated platform is built to meet that need.
Leadership Comments
Dr Chema Molina, founder and CEO of Frenetic, said, “Competitiveness increasingly depends on how quickly companies can adopt faster, more adaptive engineering approaches. Chinese companies especially are showing a particularly strong willingness to integrate new engineering workflows and design technologies into their development processes. This is why Frenetic sees Asia as a strategically important market for the future of power electronics design. While we already have clients in Asia, we have realized that local partners are crucial to increase our exposure and key to understanding the differences in their engineering challenges and delivering value where it matters most.”
Comments Dr Molina: “As the pressure to reduce design time while maintaining reliability increases, AI can play a specific and well-defined role. Frenetic’s approach is to use AI as a layer that accelerates the initial phases of the workflow, helping engineers move more quickly from specifications to viable design directions. What we are building together with our customers will fundamentally change how people approach power electronics projects, making them faster, more accessible, and better informed.”
