Anglia Components has signed a Pan-European franchise agreement with NOVOSENSE Microelectronics (NOVOSENSE), the Chinese manufacturer of highly robust and reliable analog and mixed signal ICs.
With a stated ambition to “Sense & Drive the Future, Build a Green, Smart and Connected World with Semiconductors”, NOVOSENSE is committed to providing chip-level solutions that link the digital world and the real world.
The company’s sensor, signal chain, and power management products provide effective solutions that are widely used in the automotive, industrial, information, communication and consumer electronics markets.
Leadership Comments
Explains John Bowman, Anglia’s Marketing Director: “This agreement is part of our strategy to offer customers alternative solutions to the big US analog companies which are causing difficulties, especially to SME customers with repeated price increases and restrictions to their supply chain. We have rigorously evaluated NOVOSENSE and are delighted to be able to add their ranges of ADCs, LED drivers, amplifiers, sensors, interface, motor driver, and gate driver ICs to our portfolio”.
Adds Anna Wang, Head of NOVOSENSE EMEA: “Anglia’s long experience in the UK and Ireland, and its well-established pan-European e-commerce platform Anglia Live, will enable customers in the UK and Europe to experience the value of our products in their new design projects.”
