Rimac Technology is entering a new chapter as a top Tier 1 supplier to the auto world, announcing a smooth leadership shift. Nurdin Pitarevi? steps up from COO to CEO, while Marko Brklja?i? moves from Deputy COO to take the operations helm.
Founder Mate Rimac, who’s been CEO, will now focus as President of Rimac Group and CEO of Bugatti Rimac, continuing to guide the broader business.
This comes after a banner year where Rimac delivered tens of thousands of battery and powertrain systems to OEMs worldwide proving rock-solid reliability and performance while landing fresh deals with major automakers.
Pitarevi? Drives Scalable Innovation to 2030
Pitarevi? joined from a major European Tier 1 supplier and, as COO, guided Rimac through explosive growth: ramping up production, maturing operations, and hitting automotive-grade standards on multiple programs.
Now as CEO, he’ll steer the 2030 roadmap pushing advanced EV tech like AI-powered ops, next-gen solid-state batteries (in partnership with a global player), sustainable scaling, and strong financial foundations.
Brklja?i? Ensures Ops Excellence at Scale
Brklja?i? brings deep ops, digital transformation, and execution chops from his Deputy COO role at Rimac, plus stints at Toki? Ltd and key positions at Rimac Automobili like Head of Strategic Projects.
Strong Momentum Heading into 2026
Rimac’s Croatian campus is humming at full capacity with multi-shift ops, and five new production lines are in the works over the next two years creating local jobs. The company’s in late-stage talks with OEMs for electric and hybrid powertrain programs.
What Sets Rimac Apart?
Bleeding-edge electrification know-how, lightning-fast development, and proven industrial muscle backed by stars like the Nevera hypercar and Bugatti Tourbillon.
They’ve already inked deals with BMW Group and Ceer Motors, plus several hush-hush high-volume OEM contracts.
Leadership Comments
“Nurdin has proven himself as an exceptional leader during his time as COO and as my deputy in leading Rimac Technology,” said Mate Rimac, Founder of Rimac Technology and President of Rimac Group. “He combines deep operational expertise with clear strategic thinking and a strong sense for people and culture. I have full trust in Nurdin to lead Rimac Technology through its next phase of growth and to continue building a world-class Tier 1 organization.”
“Nurdin and Marko have been instrumental in Rimac Technology’s evolution from a high-performance niche supplier into a trusted Tier 1 partner,” Rimac added. “They have shown that advanced technology, industrial discipline, and entrepreneurial speed can coexist at scale.”
“Stepping into the CEO role means moving beyond operational delivery to shaping the long-term direction of the company,” said Nurdin Pitarevi?, CEO of Rimac Technology. “Our focus is on building a technology leader that scales responsibly – combining innovation, digitalisation, sustainability, strong organisational foundations, and sustainable profitability. With new programs entering series production and a strong pipeline ahead, this is the right moment to accelerate our trajectory.”
“Rimac Technology is at a point where operational excellence must scale seamlessly with ambition,” said Marko Brklja?i?, COO of Rimac Technology. “Our focus is on ensuring consistent execution, empowered teams, and systems that support long-term, repeatable success across all programs.”
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