BREATHE’s software: BREATHE Design, BREATHE Model, and BREATHE Charge will be embedded into B&O’s product development process. Together these tools enable smarter battery design, more precise system modelling, and intelligent charging strategies that extend battery lifespan.
Bang & Olufsen and BREATHE Battery Technologies are leading the shift towards lasting intelligent design. Together, they are reimagining timeless technology – where performance meets beauty, and longevity and circularity are engineered from the outset.
Bang & Olufsen is strengthening its dedication to producing long-lasting, future-ready devices that offer outstanding sound and design by incorporating BREATHE’s battery software into upcoming product development.
Affirming in its official release a start of a new era, one in which technology is made to last and where battery lifespan, one of the most important constraints in contemporary electronics, is at last being addressed.
Longer battery life translates into less waste products, longer years of enjoyment, and a smaller environmental impact. Bang & Olufsen is pursuing an ambitious strategy by investing in intelligent technologies that challenge the antiquated notion that batteries are consumables at a time when this is still the case.
The design philosophy of Bang & Olufsen, which emphasizes performance, innovation, and circularity through improved battery design, integration, and control, incorporates battery health into its core. Through an internal reassessment of battery health, this partnership produces:
- Holistic battery system optimisation – unique end user experiences via the ideal balance of product attributes
- Extended lifespan – enjoy more years of seamless performance
- Reduced environmental impact – less waste, fewer replacements, lower footprint
- Circular by design – where every element, including the battery, is engineered with the full product lifecycle in mind
Replaceability remains important, but Bang & Olufsen’s vision goes further: a future where batteries are as capable and durable as the product itself.
A Software-First Approach to Battery Innovation
This partnership underpins Bang & Olufsen’s commitment to pairing technology innovation with timeless design, advancing the technology dimension of its Luxury Timeless Technology strategy.
BREATHE’s software: BREATHE Design, BREATHE Model, and BREATHE Charge will be embedded into B&O’s product development process. Together these tools enable smarter battery design, more precise system modelling, and intelligent charging strategies that extend battery lifespan.
This software-defined approach allows Bang & Olufsen to achieve longer-lasting performance, greater design freedom and lower technical risk, all while enabling beautiful aesthetics and without requiring users to change behaviour.
The result is a new kind of battery experience – adaptive, intelligent, and built to endure.
Leadership Comments 
Mads Kogsgaard Hansen, Director of Product Circularity & Portfolio Planning at Bang & Olufsen, comments “At Bang & Olufsen, we believe true luxury is measured in longevity. This partnership with BREATHE enables us to take a decisive step forward in designing battery powered products that not only sound and look extraordinary, but also endure. By embedding intelligent battery management into our development process, we are tackling one of the greatest limitations in modern electronics – battery lifespan – and transforming it into a strength. This is about creating products that stay in use for longer, are easier for users to maintain, reducing waste and preserving the integrity of design. It’s a natural extension of our Luxury Timeless Technology strategy, where performance, circularity, and beauty go hand in hand.”
Dr. Ian Campbell, CEO of Breathe Battery Technologies, said: “At BREATHE, we’ve always believed batteries should empower design, not limit it. Partnering with Bang & Olufsen, a company that has defined timeless craftmanship for a century, gives us the chance to show how software can unlock new possibilities for performance and longevity. We’re proud to support their vision, and confident this partnership will help set a new standard for what battery-powered luxury can mean for the future.”
At the core of this partnership is a shared belief in engineering excellence and long-term product integrity, with focus on:
- Longevity – extending the usable life of batteries
- Repairability – even where design constraints make it challenging today
- Product preservation – a commitment to keeping products in use, not in landfill
