Continental at Automechanika Trade Show to Highlight its Luxury Brake Brand, ATE

At this year’s Automechanika trade show in Frankfurt, Continental will be showcasing two major themes while showcasing its leadership on new technologies and enabling sustainability. The company’s motto will be “Shaping Tomorrow. Together!” The technology company is significantly entering new product categories and dramatically increasing the variety of original equipment products it offers. Radar and camera modules, as well as other sensors for advanced driver assistance systems(ADAS), are among the new products added to the aftermarket inventory.

When it comes to wearable parts, the goal is to maximize performance while promoting better sustainability and environmental protection. For example, the first multi V-belts that are ready for manufacturing employ recycled and renewable materials, making them a global first.

For increased sustainability, Continental during the Automechanika trade show will also highlight more product developments from its luxury brake brand, ATE. Continental will also be the first manufacturer to showcase a production tire with a significant proportion of sustainable elements in Frankfurt.

Also, Key Highlights of Continental During the Automechanika Trade Show in Frankfurt Include:

• Focus on sustainability: multi V-belts with sustainable materials and improved environmental compatibility

• Continental is growing its wearable and spare parts business and branching out into new product areas, like advanced driver assistance system sensors.

The UltracContact NXT blends optimum safety and performance with an exceptionally high proportion of sustainable materials, with up to 65 percent renewable, recyclable, and mass balance certified components. From September 10 to 14, several additional technologies are on display during Automechanika trade show, booth FOR.0 A03.

“New technologies, digitalization and a cross-industry trend towards greater sustainability pose huge challenges for workshop partners and retailers,” says Enno Straten, head of the Automotive Aftermarket business segment at Continental. “At Automechanika, we want to show that our partners can rely on our expertise as a premium supplier and on our services. Together with them, we want to tackle the challenges of tomorrow’s mobility and help them seize opportunities. This positive spirit is expressed by our tagline ‘Shaping Tomorrow. Together!’”

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, it generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.

The company offers a broad portfolio of original equipment spare parts for the aftermarket and can draw on more than 120 years of experience working with vehicle manufacturers, according to its official release.

With brands such as Continental, Uniroyal, Semperit and ATE, the technology company offers tens of thousands of different items, including tires, brakes and drive and thermal management components, as well as diagnostic solutions and tools and services for workshops. It is one of the most important suppliers in the independent automotive aftermarket.

The company creates cutting-edge products and services for linked, sustainable transportation of people and their belongings. The technological business was established in 1871 and provides solutions for machines, traffic, automobiles, and transportation that are intelligent, economical, and safe. With revenues of €41.4 billion in 2023, Continental employs almost 200,000 people across 56 regions and countries.