The TME new warehouse will initially house larger, heavier items including test and measurement (T&M) gear, cables, connectors, and select automation and control products, where local storage makes the biggest logistical sense.
Despite posting 60% growth in the U.S. this year, electronic components distributor Transfer Multisort Elektronik (TME) still sees itself as “the biggest distributor in America that no one’s ever heard of.”
Now, the company is making a major physical and boots-on-the-ground push to change that by starting with a new warehouse in Marietta, Georgia, slated to begin serving U.S. customers near the end of Q1 2027.
For TME, which first established a U.S. presence in 2019, the Atlanta-area facility is a strategic move to cut shipping costs and delivery times on bulkier inventory. The TME new warehouse will initially house larger, heavier items including test and measurement (T&M) gear, cables, connectors, and select automation and control products, where local storage makes the biggest logistical sense.
While the bulk of TME’s catalog will continue shipping from its highly automated hub in Poland, the company plans to use the Marietta site to stage custom inventory for major U.S. buyers who need rapid turnaround and are willing to commit to scheduled order programs to fulfill their bills of materials (BOMs).
TME new warehouse expansion comes alongside a broader campaign to clear up a persistent misconception in North America. In a tight allocation market where buyers are scrambling for inventory, unfamiliar names often get written off as independent brokers rather than factory-authorized partners.
Comments Mark Burr-Lonnon, TME’s CEO Americas and Global Executive Consultant: “Our highly-automated logistics operations in Poland allow us to efficiently serve customers worldwide. Therefore, it makes good logistics and commercial sense for us and our customers to stock in depth there and ship worldwide. Our Atlanta warehouse facility will complement this operation, supplying parts that are not commercially viable to transport quickly across the ocean. And, if they need local inventory to satisfy their production schedules, we will be able to do that too.”
“We’re doing lots of brand awareness activities, because, especially in an allocation market which we’re experiencing right now where people are looking all over the place for parts, if they don’t know that you’re an authorised distributor in North America, they just assume that you’re a broker – which we most definitely are not!” said Burr-Lonnon.
To get that message directly in front of engineers and procurement teams, TME is rolling out regional business development teams across the country. The company has already put teams on the ground in the Southeast out of Atlanta, the North Central region out of Chicago, and across the West Coast and Arizona.
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