Infineon’s Sales Team Revamped – Three Customer-Centric Sales Approach

Infineon Technologies is setting the course for ambitious growth by further strengthening and streamlining its sales organization. Starting 1 March, Infineon sales team will be structured around three customer-centric Sales Segments: Automotive, Industrial & Infrastructure and Consumer, Computing & Communication.

The DEM sales organization will retain responsibility for distributors and Electronics Manufacturing Services (EMS) for Infineon.

This new structure of Infineon will further leverage the potential of Infineon’s comprehensive and diverse product portfolio by putting customers’ application needs at the center of the new organizational model.

Under the new Infineon sales team strategy, all of these organizations will be deployed globally with an optimized regional footprint.

“Customers’ expectations are quickly evolving and are driven by speed of innovation and faster time-to-market,” says Andreas Urschitz, Chief Marketing Officer of Infineon. “With a streamlined customer interface which brings the relevant products and application expertise to the customers’ doorstep, Infineon is ideally positioned to enable customers’ success.”

This simpler approach of the new Infineon sales team will give customers easier access to Infineon’s full portfolio and match their specific needs by offering complementary products from different divisions. In addition, this reorganization will reduce the number of interfaces for Infineon’s customers and help drive down time-to-market for their R&D projects enabled by Infineon semiconductors and solutions.