BYD has chosen DTS AutoStage™ as its exclusive in-car media platform, bringing a more connected audio and video experience to future vehicles for BYD owners across key global markets including Europe, Asia-Pacific, Latin America, the Middle East and Africa.
The platform combines broadcast radio, IP-delivered audio services and in-vehicle video entertainment in one system, designed to offer a smoother and more intuitive experience for drivers and passengers. Its hybrid radio setup and automotive-focused video streaming aim to simplify content discovery while keeping the experience tailored to the road.
BYD plans to begin rolling out DTS AutoStage from Q4 2026 or earlier. With this partnership, the EV maker becomes the 14th major automaker to adopt the platform, which now reaches more than 16 million vehicles in over 150 countries.
The move underlines BYD’s push to strengthen the in-car digital experience as connected entertainment becomes a bigger part of vehicle design. It also expands Xperi’s footprint in the global automotive media space.
Leadership Comments
“BYD’s adoption of DTS AutoStage reflects our shared commitment to delivering high?quality, intuitive entertainment experiences that delight drivers and passengers,” said Jeff Jury, senior vice president and general manager of immersive entertainment at Xperi. “As the automotive cockpit becomes a ‘third space’ where consumers expect seamless access to the entertainment content they care about, we are excited to partner with BYD to provide a comprehensive solution to their customers.”
“China’s automotive industry is moving rapidly from global export scale to global experience leadership,” said Chris Lang, general manager of the Greater China Region at Xperi. “As Chinese automakers expand internationally, DTS AutoStage enables companies like BYD to deliver consistent, premium in-car media experiences across markets while helping their vehicles stand out to consumers worldwide.”
According to BYD, “As BYD continues to advance intelligent mobility, we are focused on delivering engaging and user?centric in?car experiences. DTS AutoStage enables us to offer premium audio and video content discovery that aligns with our vision for innovation and connectivity, providing BYD owners with an engaging and rich entertainment experience.”
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