Continental is showcasing its Crystal Center Display for the first time at the Consumer Electronics Show 2024. Touted as the world-first, Crystal Center Display is a premium automotive display fully embedded in a stylish crystal housing.
World premiere at the Consumer Electronics Show (CES) in Las Vegas: Continental and Swarovski Mobility present innovative displays for premium vehicles.
The awarded automotive display sports a frameless and semi-transparent look. The Crystal Center Display by Continental sprawls luxury car interiors making it a perfect choice for luxury cars.
The New Automotive Display Crystal Center Display by Continental Features:
- 10-inch display based on the latest microLED technology.
- Enables unprecedented levels of brightness and contrast.
- The image-generating microLED panel is suspended in an artfully composed crystal body,
- Creating the illusion that the content displayed is floating.
- The unique combination of the automotive display and real crystal was developed in collaboration with Swarovski Mobility.
Continental was honored with a CES Innovation Award Honoree for Crystal Center Display’s outstanding product design.
“With the Crystal Center Display as a key component, we want to turn the world of interior design on its head and create an innovative focal point for premium vehicles of the future – one that grabs attention and stirs emotions. We are moving away from the straightforward display of information and elevating it to a highly personalized user experience,” said Dr. Boris Mergell, head of the User Experience (UX) business area in Continental.
The Crystal Center Display, as the key control element, is at the heart of the operating concept and information playback motivating a new era of automotive displays.
To bring this unique combination of technology and aesthetics to automotive display, Continental has entered a collaboration with Swarovski Mobility.
“The Crystal Center Display is the result of a combination of production and process technologies which together with Continental we implemented into an innovative new design element – one that is as impressive visually as it is technically,” explained Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility. He continued: “In this way, our crystal becomes much more than just an interior design element – users experience it as a key interaction interface in the vehicle.”
Continental at CES 2024
Continental will showcase its latest technologies at a private structure exhibit in Central Plaza across from the Las Vegas Convention Center from Tuesday, January 9 through Friday, January 12. The technology company has numerous solutions that highlight mobility innovations, from the road to the cloud.
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