Keysight Technologies presented element14 with two major awards for its business expansion and marketing prowess, making it the only European high-service distributor to receive multiple honors from the company in 2025.
Keysight, a worldwide innovation partner that offers design, emulation, and test solutions, praised element14 for its outstanding efforts and success in marketing Keysight’s products and services in the market.
Kari Fauber, Vice President of Global Partner Sales & eCommerce at Keysight, presented the awards to element14 in celebration of their excellent accomplishments.
The Business Exapansion Excellence Award recognizes element14’s excellent development into the Indian market in FY24. element14 became an authorized Keysight partner in India, where the company made significant investments, such as building dedicated stock for the region, appointing a Business Development Manager (BDM) to oversee Keysight sales, and implementing a comprehensive marketing plan to raise awareness throughout the Indian market.
element14’s strategic efforts have resulted in an impressive 25% year-over-year rise in Keysight product sales in India since the start of element14’s FY25.
element14 excited to capitalize on this momentum and strengthen its cooperation with Keysight, bringing new solutions to customers worldwide.
The Market Excellence Award recognizes element14’s strong relationship with Keysight in introducing new products, including the successful launch of the HD3 oscilloscope. element14’s targeted marketing strategies and impressive return on investment (ROI) have distinguished the company from other partners.
Leadership Comments
Kari Fauber, Vice President Global Partner Sales & eCommerce at Keysight said, “Keysight awarded element14 the Business Expansion Excellence Award in recognition of their results in expanding coverage for Keysight’s products in India. Keysight and element14’s partnership combines element14’s industry-leading reach and strong marketing programs with Keysight’s broad portfolio of distribution products and teamwork at all levels of engagement.”
Andrea Dodini, Senior Director of Global Marketing at Keysight said, “element14 was recognized for Marketing Excellence at Keysight’s Partner Executive Forum 2025. Their strong collaboration in launching and creating awareness for the new HD3 oscilloscope, with 14-bit resolution and low noise floor, has significantly benefited customers in the automotive, wireless, aerospace & defense, digital applications, and power analysis sectors.”
“These prestigious awards from Keysight are a testament to our team’s hard work and dedication, as well as the strong partnership we have developed with Keysight,” said Andrew Weatherill, Vice President of Global Product at element14. “Our focuses on customer-centric strategies and our commitment to expanding into new markets have been integral to this success.”
