Sony Group Corporation has become an associate member of the AR Alliance, the alliance announces. For companies of all sizes, this alliance offers a neutral and encouraging environment where they may actively contribute to the growth and development of the augmented reality hardware development ecosystem.

Through this alliance, many organizations from the growing, international AR ecosystem collaborate to accelerate innovation and develop ground-breaking technologies and procedures for producing AR wearables and devices that give users meaningful and satisfying experiences.
Leadership Comments
“We are building AR together,” said Dr. Bharath Rajagopalan, Chair of The AR Alliance and Director of Strategic Marketing, STMicroelectronics. “The promise of AR and its potential market are so vast that there is ample room for all our member companies, and stakeholders, to succeed together. This is the place where concrete work takes place to harmonize approaches for advancing, unifying, and growing the global AR supply chain as well as accelerating innovation. We are pleased to welcome Sony to the AR Alliance and to join us in this important work and bring their deep technology and product leadership to help enable the AR market.”
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