The company CUI Devices has announced a strategic rebranding, to be known as Same Sky. CUI Devices is now ‘Same Sky’, the manufacturer of electronic components disclosed in an official statement.
With the introduction of its new company name, it claims that it is the beginning of an exciting new chapter in its history. With a name that represents it, Same Sky will continue to be the reliable source for electronic components, committed to fostering innovation with a strong dose of humanism.
With origins in 1989, Same Sky has developed steadily over the years to support its clients’ innovations and efforts to transform the world via design. The rebrand puts an increased focus on what has been important to the company all along: caring more than is expected, embracing evolution, taking a holistic approach, and having fun along away.
The company’s core values—caring beyond expectations, accepting change, adopting a holistic perspective, and having fun—are now more prominently featured in the rebranding.
Here is A Quick Snapshot of The changes:
- Company Name: CUI Devices is now Same Sky. It represents interconnectedness, breaking down barriers, and sharing common goals with customers.
- Logo: The new logo features a two-tone color combination to visually depict the horizon line: where land and sky meet.
- Website: The website visuals, functionality, and suite of online tools and resources will largely remain the same but will now be accessed via a new URL: com.
What Not Changes Under This Rebranding:
For Same Sky, customer priority is paramount. There will be no changes made to any of the manufacturing locations, business procedures, bills of materials, model numbers, back-end software systems, or important company contacts.
Neither Same Sky’s robust worldwide distribution network nor its supply chain will alter. Under the new name, the organization will maintain its goal, vision, core values, and any visual identy components not included in the logo.
Likewise Over the next few weeks, Same Sky’s new brand will continue to be introduced. The company in its official release stated it is grateful to all of the people, partners, and customers who helped make this branding a reality.
Key Comments
“Although the heart of this company—our people—transcend any name, we are very excited for the evolution to Same Sky,” stated Matt McKenzie, CEO of Same Sky. “We are connected as a team to each other, to our partners, to our customers, and to our community. Our customers are some of the most inventive people on the planet and we believe their innovations, their goals, their ‘sky’ are limitless. Same Sky means we share their vision and support them every step of the way.”
To Go To The New Website, CLICK HERE
