R&M has wrapped up a strategically pivotal year, using 2025’s leadership changes as a chance to reassess its positioning and long-term direction.
Regional performance
R&M saw sharp regional contrasts in performance.?
- In core markets like Switzerland and Germany, cautious investment led to a 10% drop in sales.
- In Central and Western Europe, stalled spending on new builds and upgrades weakened demand for LAN cabling systems.
- Meanwhile, Eastern and Southern Europe, the Middle East, and Asia delivered 10–17% growth, driven by new project wins.?
The LAN portfolio remains the company’s biggest revenue engine, with R&M doubling down on innovative, high-end solutions that support ultra-fast wired and wireless connectivity, Power over Ethernet, and intelligent building automation.
A key emphasis is on quick-assembly products that reduce installation effort for contractors.?
Leadership changes and strategic focus
2025 also brought a reshaped leadership team at the family-owned company.
- Roger Baumann stepped in as CEO.
- Long-time Asia head Laurent Amestoy became Chief Sales Officer, taking charge of global and regional market development.
- Jonas Güresir, promoted from within, assumed the COO role and now also leads the sustainability strategy.?
The new management has launched targeted strategic initiatives to restore sustainable, profitable growth. Priorities include:?
- Stronger customer focus
- Lower product and organizational complexity
- Harmonization of key connectivity product groups
- Tighter integration of Sales, Purchasing, and Production worldwide
Outlook for 2026
R&M anticipates that market conditions will stay challenging in 2026, even as demand begins to pick up. Investments in LAN, broadband, and 5G are expected to remain uneven across regions.
At the same time, unrelenting demand for AI compute and resources continues to fuel global data center growth.
To capture these opportunities, R&M is increasingly cultivating vertical markets such as healthcare, rail infrastructure, defense, and renewable energy, building on its connectivity expertise to address the specific needs of each sector.
Leadership Comment
“We have launched dedicated initiatives to return to sustainable profitable growth, says Dr. Roger Baumann, CEO of R&M since summer 2025. R&M generated consolidated sales of CHF 260.3 million in the reporting year, a figure below company expectations. Sales declined by 2.6 %. The EBIT margin remained weak at 2.4 %,” adds the CEO of R&M.
“As a result, it will be easier for customers to plan and build modern network infrastructures,” notes Roger Baumann, adding that the program reinforces R&M’s core strengths: innovation, quality, customer orientation, flexibility, and sustainability.?
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