Using a variety of case studies and application use cases, Pickering China additionally outlined its business strategy and platform advantages across both functional and HIL (hardware-in-the-loop) tests.
In China, Pickering Group is commemorating the tenth anniversary of their WOFE (Whole Owned Foreign Enterprise). Established a decade ago, Pickering Instruments (Beijing) Limited provides customers and partners in mainland China with specialized marketing, sales support, and technical assistance.
Pickering now has seven international offices, including the United States, France, Germany, Sweden, and the Czech Republic, in addition to its headquarters in the United Kingdom, mainly to the launch of the Beijing office in 2015. In addition to maintaining greater representation in nations across the Americas, Europe, and Asia, the company also opened a new office in Penang, Malaysia, in 2025.
Using a variety of case studies and application use cases, Pickering China additionally outlined its business strategy and platform advantages across both functional and HIL (hardware-in-the-loop) tests in collaboration with its esteemed system integration partners, Suzhou Dezhi Electronics and Shanghai Qianshun Science & Technology Co.
Three different divisions make up the Pickering Group: Pickering Electronics, which handles relays; Pickering Interfaces, which handles switching and simulation; and Pickering Connect, which handles connections.
Together, the company offers a wide range of standard and custom cable and connector solutions, as well as high-quality switching and simulation products, such as:
- Pickering Interfaces: Modular PXI, PCI, LXI, and USB signal switching and sensor simulation tools, diagnostic test tools, and software.
- Pickering Electronics: High-performance reed relays designed and manufactured to meet the demands of high-end ATE manufacturers.
- Pickering Connect: A comprehensive range of standard and custom cable and connectivity solutions.
Leadership Comments and Insights
“We were excited to open our office in Beijing 10 years ago to bring local support to our important customers and partners in China within their time zone,” said Joe Woodford, Director of Global Sales & Marketing at Pickering Group. “In response to growing demand from the electronics manufacturing sector in the region, our expanded presence allowed us to provide improved business intelligence, local on-the-ground support, and the ability to cater to local customers with customized sales and marketing programs.”
Pickering leadership recently joined the local China team and key partners at a summit in Shanghai to review and celebrate the ten-year journey of Pickering in China – and to mark the launch of its 2026 strategic plan, opening with a welcome from Ms. Jiao Jinxia, General Manager at Pickering China: “Pickering continues to work with local partners to create value built on technical expertise and customer trust, tailoring solutions based on in-depth insight into customers’ technical pain points. With more than 55 years of industry experience in switching and signal path, we continue to highlight the advantages of reliability and long life cycles.”
Joe Woodford, Director of Global Sales & Marketing (Group), and Kimberly Otte, Global Marketing Manager (Pickering Interfaces), outlined the “2026 Pickering Company Strategy” and “Marketing & Sales Plan”, before Wang Qi, Product & Marketing Development Manager at Pickering China, shared a “2026 New Product Preview”, explaining how the company is building on its core relay, switching and signal path expertise to expand its portfolio across RF & microwave, simulation for sensors, loads and batteries, instrumentation, chassis, controllers, and cables and connectors.
Noman Hussain, Vice President of Software & Strategic Business Development, and Robert King, Reed Relays Product Manager, also reviewed several advanced relay products launched this year:
- The award-winning ultra-high-density Series 125, which set a new benchmark for packing density with the industry’s smallest DPST (2 Form A) reed relays, has now added 1 Form A, 1 Form B, 1 Form C, and coaxial options, switching up to 1 amp, 20 watts, while stacking on a compact 5mm x 5mm pitch.
- Series 600, the industry’s most customizable high-voltage reed relay, offers over 2,500 different combinations of rating and connection options. Its modular design architecture allows engineers to precisely specify the rating parameters and connection options they require—with up to 20kV stand-off across the switch contacts and up to 25kV stand-off switch to coil.
The day concluded with recognition awards for three leading partners, before Ms. Jiao Jinxia summarized: “Pickering is the only switching and signal path provider that offers comprehensive manufacturing capabilities from components to systems—but the best results are achieved through cooperation. Pickering China will continue to move forward side-by-side with local partners, integrating global technology and local services to serve Chinese customers together—maximizing value creation.”
