Reinforcing to Sustainable Future for India and establishing itself as a Circular Digital-Engineering Company in India. Mitsubishi Electric launches a new advertising brand campaign “INDIA’s PARTNER FOR A SUSTAINABLE FUTURE”.
The Japanese Electronics & Electricals major aims to position itself as an empathetic brand focusing on Circular Digital-Engineering Company in India with a human-centric approach.
Mitsubishi Electric India to extend its continuous emphasis on sustainability and establish itself as a Circular Digital-Engineering Company in India.
This new advertising campaign “INDIA’s PARTNER FOR A SUSTAINABLE FUTURE” by Mitsubishi Electric India is an extended support to the brand’s ‘Partnering India’s Dream to be No. 1’ campaign.
Mitsubishi Electric India commits to a better future and aims to build trust, engagement, and preference to establish itself as a Circular Digital-Engineering Company in India and partner for the country’s growth.
Mitsubishi Electric India aims to enhance its brand presence and further support the nation in addressing the key social challenges through integrated solutions and products.
Mitsubishi Electric India launched its corporate strategy in May 2023. It aims to provide Integrated Solutions to address diversifying social challenges, in five key areas. It includes establishing a Carbon Neutral Society, a Sustainable Future for India and building a Circular Economy. Also ensuring Safety & Security, Inclusion and uplifting the Lives and Well-Being of people.
This new advertising brand campaign “INDIA’s PARTNER FOR A SUSTAINABLE FUTURE” is an extended support to the brand’s ‘Partnering India’s Dream to be No. 1’.
The new brand campaign of Mitsubishi Electric India came up with the launch of a Brand Film based on the ‘Light of Enrichment’. It highlights its dedication to fostering a Sustainable Future for India.
The new Mitsubishi Electric India brand campaign film illustrates how innovations illuminate lives, from urban landscapes to rural classrooms in a Sustainable Future for India.
The ‘Light of Enrichment’ sweeps across the film. It symbolizes Mitsubishi Electric India as a Circular Digital-Engineering Company. Its transformative touch across India’s diverse parts, guiding electric vehicles on family journeys, enabling children to learn technology, and driving efficiency in manufacturing through its diverse solutions.
In the 1st phase of the brand campaign, a 140-second digital film has been created on the theme of Circular Digital-Engineering Company aiming to achieve sustainability and enrich lives at its core which will be launched and promoted through digital platforms. This campaign aims at a larger prospect of enriched digital branding avenues in the coming phases.
The film was shot in the last week of October 2023, with a crew of more than 120 people in 03 days covering over 09 locations across 04 cities.
The brand campaign has been conceptualized by Hakuhodo Sync Pvt. Ltd., produced under the Production house Epitome, directed by Alex Avella, executive producers are Govind Agrawal, Manisha Agrawal, and the music has been created by Sagar Kapoor along with voiceovers from Vishal Menon.
Mitsubishi Electric India’s vision is to provide a Sustainable Future for India. Mitsubishi Electric India a new Circular Digital-Engineering Company, launched a new Manufacturing Facility at Talegaon.
It is located in Pune on 08th December 2023 which supports the make-in-India initiative. It further mentions Mitsubishi Electric India’s major commitment towards making India a manufacturing hub while focusing on the Sustainable Future for India.
Enlightening the launch of this new digital campaign, Kazuhiko Tamura, Managing Director, Mitsubishi Electric India said, “We are a purpose-driven brand dedicated to build a better nation, emphasizing our contributions to sustainability, innovation, smart information and societal well-being with the vision of nation-building and positive change. This new campaign is a testimony of how Mitsubishi Electric is supporting in shaping a brighter and sustainable future for India through its extensive solutions.”
Mitsubishi Electric embarks a remarkable journey as a premier global leader in the manufacturing of electric and electronic equipment. The brand established its presence in India in the late 1950s. Today, the company stands as a beacon of innovation, offering a diverse array of high-quality products and solutions.
From cutting-edge Air Conditioners and Automotive Equipment to Elevators & Escalators, Factory Automation & Industrial Systems and Semiconductors & Devices, the company continues to redefine its excellence in the industry.
New Brand Film Link: https://youtu.be/_Eo5m3NcilI?feature=shared
