At Auto Shanghai 2025, which will take place at the Shanghai National Exhibition and Convention Center from April 23 to May 2, Marelli will present its most recent developments. The company will showcase the “Fast Forward. Forward Fast.” theme at its exhibit, which is situated in Hall 1.2H, Stand 1BF009, emphasizing its dedication to speeding up product development and assisting automakers in getting to market more quickly in order to gain early market share.
Marelli’s booth will provide a well planned tour of four different areas, each of which will highlight how the business helps clients get to market quickly as a reliable, flexible, and innovative technology partner. Marelli’s agile approach to creation through Minimum Viable Products (MVPs) will be the main emphasis of the first space, known as the “Momentum Lab.”
The “Velocity Zone” will thereafter be devoted to Software-Defined Vehicle (SDV) enablement tools, demonstrating how Marelli provides adaptable and reasonably priced assistance for scalable architectures.
Through its tiered hardware development platform strategy, Marelli will showcase modular solutions in the “Acceleration Lane” to expedite time to market. Last but not least, the “Instant Impact” section will showcase technologies that are prepared for instant implementation.
As the initial phase of this process, the “Momentum Lab” will demonstrate how Marelli facilitates quick innovation through the creation of Minimum Viable Products. Early market testing and validation of concepts is made possible by this design-led innovation and co-creation strategy, which uses user feedback to guide next steps and product roadmaps.
This strategy, which is powered by agile approaches and makes use of artificial intelligence to guarantee a quicker, leaner, and more effective development cycle, enables Marelli to produce up to 20 MVPs each year for market validation, going from concept to minimum viable product in 90 days.
At Auto Shanghai, one example of a Minimum Viable Product will be the Micro Laser Projector, co-created with Infineon. This revolutionary display concept decouples the projection function from the surface that shows the information, introducing a completely new concept of flexibility, cost reduction, and performance enhancement.
Three (RGB) laser sources make up the projection unit, which creates an image during scanning by reflecting off of a mems mirror. Thanks to laser technology, this high-tech component will only reflect light when necessary, resulting in a significant reduction in energy consumption.
It provides a range of projection surface options to suit client requirements, including dashboards, consoles, big information panels, windshields, and even curved surfaces in different sizes and forms.
It guarantees exceptional outcomes in terms of color, contrast, brightness, and application flexibility while always staying focused. User ease through straightforward operation and versatility for both day and night use are provided by subtle ambient lighting and comprehensive information displays.
The Pixel Rear Lamp demo, which uses TFT-OLED technology to provide high-resolution displays incorporated in rear lamps and complies with market demands for dynamic communication and customisation, is another MVP displayed in the “Momentum Lab.”
A hydrogen fuel system for internal combustion engines and the tiny valve, a small and reasonably priced device that greatly lowers exhaust system tail pipe noise in plug-in hybrid and range-extended vehicles at low speeds, are two more innovations that will be on show.
Leadership Comments
Joachim Fetzer, Chief Innovation and Technology Officer of Marelli, stated: “A fast-paced period of evolution like this needs fast development cycles to test out new ideas and stay in the game, with a focus on sustainability and affordability. To rapidly test ideas and prove concepts with physical parts, Minimum Viable Products enable us to verify the user experience and understand quickly if the solution is a candidate for scaling. This innovation journey is definitely a collaborative one with customers and suppliers”.
