In a visionary move in its development, ICONICS announces the official rebranding to Mitsubishi Electric Iconics Digital Solutions (MEIDS). With increased resources and a global presence, MEIDS, supported by Mitsubishi Electric Corporation, remains at the forefront of SCADA automation, digitalization, and smart, sustainable buildings.
Mitsubishi Electric Iconics Digital Solutions (MEIDS) is the new official name of ICONICS, a leader in SCADA industrial automation, digitalization, and smart building software.
This milestone demonstrates the company’s ongoing development as a global leader in digital transformation and solutions and represents a daring step ahead in its integration into the Mitsubishi Electric Corporation family.
For more than ten years, Mitsubishi Electric has helped ICONICS expansion. In 2019, the company completed a full acquisition and continues to work together as a member of the Mitsubishi Electric Group.
Our technological prowess, dedication to our customers, and status as Mitsubishi Electric’s worldwide SCADA automation and digitalization platform are all acknowledged by this name change.
The Meaning Behind the Name
Both our past and our future are reflected in our new name. Each component of “Mitsubishi Electric Iconics Digital Solutions” stands for our values, identity, evolution, and the future we are building.
The name combines ICONICS’s history as a pioneer in SCADA automation and digitalization software, Mitsubishi Electric’s global strength as an established innovator in industrial and digital innovation, and an expanding portfolio of digital solutions for infrastructure, smart, sustainable buildings, and industrial operations.
Together, these components provide the next-generation technology, software, and services that boost output and have a lasting effect.
By empowering industries throughout the world, this strong foundation allows MEIDS to establish the benchmark for SCADA automation and digitalization, reaffirming our dedication to creativity, effectiveness, and client success.
A Strong Heritage, A Stronger Future
Although our name has changed, our goal and spirit of entrepreneurship have not altered: providing innovative SCADA automation, smart building software, and digitalization solutions along with first-rate customer support.
With significant advancements in all of our core product families, especially GENESIS (also known as GENESIS version 11), our pipeline is more robust than before. While “Digital Solutions” represents our growth into cutting-edge services, intelligent technology, and the future of industrial digitalization, “Iconics” honors our rich history of innovation.
Ted Hill, President & CEO of Mitsubishi Electric Iconics Digital Solutions, emphasizes the significance of this transition, “This is more than a name change—it’s a declaration of who we are and where we’re headed. With the backing of Mitsubishi Electric and the agility of ICONICS, we are uniquely positioned to drive the future of industrial automation and smart, sustainable infrastructure. Our customers can expect the same cutting-edge solutions and world-class support, now with even greater resources and opportunities.”
The Best of Both Worlds: Innovation with Global Strength
At Mitsubishi Electric Iconics Digital Solutions, we combine the power and reach of a century-old worldwide leader with the innovation and agility of a tech pioneer.
Deep integration throughout Mitsubishi Electric’s ecosystem—which includes intelligent infrastructure, smart building and energy management solutions, and industrial automation and digitization—benefits our customers.
Mitsubishi Electric’s ranking in Forbes’ Top 400 World’s Largest Companies and Top 200 World’s Best Employers enhances our capacity to provide innovative solutions globally.
Continued Bold New Steps
Our dedication to customers, partners, and staff is reaffirmed by this change, which solidifies our position as Mitsubishi Electric’s worldwide platform for SCADA industrial automation, digitization, and smart building and workplace solutions.
In keeping with this goal, MEIDS has introduced our flagship GENESIS platform and is still releasing Intelligent Building Software Stack (IBSS) updates every three months. This is the next phase of innovation, integration, and industry leadership—it’s more than just a new name.
For Further Info: CLICK HERE
