Protective farming GROWiT India has raised $3 million in its Series A fundraising round, which was led by GVFL and included participation from Veloce Opportunities Fund, JITO, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures, and Hyderabad Angels. In order to better assist farmers, the fund raised will go toward GROWiT’s ambitious expansion ambitions, enhancing its R&D capabilities, and fortifying its technological infrastructure.
By scaling exports to Africa and other emerging markets, the agritech startup, GROWiT hopes to increase its domestic market penetration and enter foreign markets with the current funding. At the same time, it will keep innovating about climate-resilient, sustainable agricultural solutions that smallholder farmers can afford and use.
Farmers and agri-partners responded well to GROWiT April 2025 introduction of India’s First Pocket-Friendly Soil Testing Device. Mulch films, crop covers, weed mats, and other flagship goods are made to maximize crop protection, increase agricultural output, and support sustainable practices.
With more than 650 local franchise networks, they currently have a presence in 12 states and more than 2,25,000 farmers using their goods and services.
The combination of cutting-edge technology, environmentally friendly farming methods, and growing farmer awareness is what drives GROWiT India success.
The demand for sophisticated protective solutions is rising as the farming community adopts more modern practices. Areas that have included these technologies claim output increases of 40–60%, and in certain circumstances, even 100%.
The company’s broad field involvement and research-supported methodology guarantee that its products are precisely tailored to meet the changing demands of modern agriculture, establishing a new standard for operational effectiveness.
Indian agritech market
By 2027, the Indian agritech market is expected to grow to a value of $30–35 billion USD. With more than 120 million farmers and a drive to integrate technology into the industry, GROWiT is ideally positioned to take advantage of this expansion by providing creative solutions that tackle the actual problems that farmers confront.
Leadership Comments
Mihir Joshi, Managing Director, GVFL, said, “Agriculture in India still lags behind in terms of technological advancements. GrowiT has a large innovation product portfolio and pan India distribution channel. They are helping farmers grow more and earn better by focusing on solving these key problems at an affordable cost and easy accessibility. They are making climate-friendly, sustainable farming methods more affordable and effective. As a fund, this is a key focus area for us and we see GROWiT as a strong player emerging in this segment.”
Saurabh Agarwal, Founder & CEO, GROWiT says, “With climate change emerging as a huge challenge in the agriculture sector, it is essential that we build resilience with the help of technology. Majority of India still depends on agriculture however the sector is still starved of technology due to it being inaccessible or too expensive. At GROWiT, our commitment is towards developing sustainable agriculture with optimization of productivity by making available affordable tools like India’s First Pocket-Friendly Soil Health Testing Device, which provides soil composition insights and crop recommendations tailored to soil types. GROWiT aims to transform agriculture by increasing yields, cutting input costs, and driving sustainable farming, positioning us as a comprehensive, one-stop solution for farmers.”
