The German Brand Award was presented to Infineon Technologies in the prestigious “Best of Category” as “Excellent Brands – Corporate Brand of the Year”. The German Council of Design has acknowledged Infineon’s outstanding work in building a brand that is in line with its business strategy and highlights the company’s commitment to this goal.
“To receive the German Brand Award as Corporate Brand of the Year is a special recognition for Infineon’s brand development over the past years,” said Andreas Urschitz, Member of the Management Board and Chief Marketing Officer of Infineon. “We are a global technology and thought leader with a clear vision and decisive actions. As a company, we are dedicated to driving decarbonization and digitalization through our solutions and in our business areas, together with our customers and partners. This commitment is deeply rooted in our corporate strategy, our brand, and within the entire global Infineon team.”
The honor highlights Infineon’s dedication to quality and creativity in brand strategy and design. Additionally, it shows a resolute and strategic attitude to the business strategy and brand, which eventually strengthens the company’s market position with its target audience.
Members of the German Council of Design comprised the German Brand Award jury, which recognized Infineon for its brand identity that connects with its target market while consistently adhering to its fundamental principles and mission.
The jury’s statement states: “Infineon has been a strong brand for 25 years – and also ‘Corporate Brand of the Year’ in 2024. The semiconductor manufacturer has decisively developed its strategy and design to link the brand even more closely with the corporate strategy. The close integration, including vision, mission and values, is exemplary and contributes to an outstanding positioning. Only a few companies in the competitive arena have such a consistent and distinctive brand. The dedicated 360-degree brand development and, above all, implementation is credible and has a high unique selling point.”
Established by Germany’s design and brand authority, the German Brand Award recognizes excellence in brand management. The German Brand Award seeks for, recognizes, and rewards distinctive brands and brand creators. It is judged by a distinguished panel of professionals in brand management and brand science.
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