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FPT Industrial, a brand of the Iveco Group specialized to the development, manufacturing, and marketing of low-impact powertrains, will go to Hanover to participate in IAA TRANSPORTATION 2024, the world’s premier trade exhibition for logistics, buses, commercial vehicles, and the transportation sector.
The event will take place at the Deutsche Messe AG from September 17 to September 22, 2024.
FPT Industrial, a major player in industrial and on-road applications, aims to leverage its attendance at the premier global platform for the transportation industry to reaffirm its position in the on-road market, its leadership in natural gas solutions, its cutting-edge hydrogen propulsion systems, its full range of ePropulsion systems, batteries, and Battery Management Systems for commercial vehicles, as well as its dedication to providing OEMs with high-performing and efficient solutions.
This plan aligns nicely with the brand’s product strategy, which is built around two key principles. By expanding its value chain into the electrification space and utilizing energy storage and ePropulsion systems, the company hopes to establish itself as a supplier of zero emission solutions.
On the other hand, this means investing in even more environmentally friendly internal combustion engines with a alternative multifuel approach, th company affirmed in its official release.
Presenting FPT Industrial as the perfect partner to assist customers in making the shift to new, sustainable technologies for the transportation of both persons and products will thus be the central focus of the new, larger display in Hanover.
The exhibit itself will serve as a powerful example of FPT Industrial’s corporate approach and dedication to sustainable product development.
Regarding the most recent exhibits, the Brand’s booth in Hanover will be carbon neutral, meaning that every aspect of its assembly, operation, and breakdown—including the transportation of people, goods, materials, and energy used during the show, to mention a few—will be taken into account to optimize the reduction of emissions.
Following the display, FPT Industrial will confirm the amount of leftover emissions and make up the difference by acquiring certified carbon credits.
At the Official IAA 2024 Press Conference, scheduled for September 16, 2024 in Hanover, all the information regarding FPT Industrial‘s participation at IAA TRANSPORTATION 2024—including the full lineup and key messages—will be disclosed.
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