DigiKey announced that Lippincott, the company’s esteemed branding agency, has won Gold in the global design competition for the Graphis Design Awards 2025 in recognition of DigiKey’s brand redesign.
The Graphis Design Awards 2025 showcase creative work that has won awards and raised the bar for the worldwide design industry. Globally, the Graphis Awards competitions are acknowledged as among the most distinguished in the creative sector, celebrating outstanding talent and innovative work.
The winning project, which was the outcome of DigiKey and Lippincott’s fruitful collaboration, was recognized for establishing a new brand purpose and visual identity as well as demonstrating how it can hasten the process for designers, purchasers, and builders.
The company’s historic aesthetic has evolved with the updated logo and brand system, which reinforces an engineered sense in a more contemporary and timeless manner while allowing for creative flexibility across digital platforms, DigiKey mentioned in its official release.
It was created to showcase development and relationships with vendors and clients while expressing DigiKey‘s forward-thinking, digital-first mindset. Simplified corporate name as part of the updated brand identity better represents the company’s extensive technical product and digital solutions offering.
Since only the best design companies and brands from around the world submit entries, DigiKey and Lippincott’s victory is truly noteworthy.
Key Comments
“DigiKey is honored to receive this prestigious recognition in partnership with Lippincott,” said Tim Carroll, vice president of digital business at DigiKey. “Being recognized at this level is a tremendous honor and reaffirms our commitment to creating the best experiences possible for our global customers, suppliers and team members.”
“We are thrilled with the work we completed in partnership with DigiKey. Every element of the brand was considered and optimized to support the company’s long-term strategy — all in the language familiar to designers and engineers,” said Tim Cunningham, senior partner at Lippincott.
For Further Info About DigiKey’s Brand Refresh: CLICK HERE.
