Emerson’s Test & Measurement Business Group formerly NI remains at the forefront of the Indian T&M market by embracing emerging technologies like Automation, 5G, and wireless testing asserted Shitendra Bhattacharya, Country Head & Director (Sales) – India & ASEAN, Emerson Test & Measurement Group, Formerly NI during an exclusive interaction with Niloy, The Volt Post. He also talks about the ingredients of achieving good quality testing in the digital era and the company’s commitment towards expanding its presence, enhancing customer engagement, and driving technological advancements tailored to the Indian market’s unique needs. Edited Excerpts Below.
National Instruments has been a frontier in producing automated testing and measurement tools. How has the demand in the context of the Indian market and key sectors scintillating the demand?
Emerson’s Test & Measurement Business Group has indeed been at the forefront of automated testing and measurement tools, aligning closely with India’s sunrise industries. The demand within the Indian market reflects a significant shift, with a notable focus on key sunrise sectors. Unlike before, this demand isn’t solely driven by aspirations for “Make in India for the world,” but also for “Make in India for India.”
This transition underscores the need for high-quality products, necessitating robust testing methodologies. Emerson’s Test & Measurement Business Group’s solutions play a pivotal role in ensuring superior quality testing for companies striving to meet these standards.
As India gears up to produce quality products for both domestic and international consumption, NI remains a critical ally in this journey towards excellence.
How has NI’s journey been in India and with your leadership the company’s key strategies and plans for the growth of the company in India?
Our journey in India has been characterized by continuous innovation, strategic partnerships, and a strong commitment to customer success. Under my leadership, the company has implemented key strategies focused on expanding our presence, enhancing customer engagement, and driving technological advancements tailored to the Indian market’s unique needs.
Our strategy revolves around fostering collaborative relationships with industry leaders, academia, and government bodies to drive innovation and address emerging challenges. We have invested in building a robust ecosystem of partners and distributors across India to ensure widespread accessibility to our products and support services.
Furthermore, we have prioritized investment in talent development and customer support infrastructure to provide unparalleled service and expertise to our customers.
By leveraging our global expertise and local insights, we aim to continue delivering cutting-edge solutions that empower Indian businesses to thrive in an increasingly competitive and technologically driven landscape.
Our focus remains steadfast on driving growth, fostering innovation, and enabling our customers to achieve their goals with confidence.
NI’s vision for the Indian market, and what role does India play in the company’s long-term strategy?
Emerson’s Test and Measurement business, formerly NI, envisions India as a strategic hub for innovation, collaboration, and growth.
Our vision for the Indian Test and Measurement market is to be at the forefront of driving technological advancements, fostering talent development, and empowering local industries to achieve global competitiveness.
India plays a pivotal role in our long-term strategy as we recognize the country’s immense potential as a key market and innovation center. We are committed to leveraging India’s rich pool of talent, diverse industrial landscape, and vibrant ecosystem to co-create solutions that address both local and global challenges.
Furthermore, India serves as a critical component of our global R&D network, contributing to the development of cutting-edge technologies and solutions that cater to the evolving needs of customers worldwide.
By nurturing strategic partnerships, investing in talent development, and fostering a culture of innovation, we aim to position India as a key growth engine for NI, driving sustainable success and making a meaningful impact on industries, society, and the economy at large.
In today’s digital world, how can “Good Quality Testing” be done, and how do NI ensure the quality of testing?
In the digital era, achieving good quality testing requires a combination of advanced technologies, robust processes, and continuous improvement efforts. National Instruments (NI) employs a multifaceted approach to ensure “Good Quality Testing” across various industries and applications.
NI offers a comprehensive suite of test and measurement solutions encompassing hardware, software, and systems designed to deliver precise and reliable results. These solutions are backed by robust testing processes and methodologies aligned with industry standards and best practices. Continuous improvement is a cornerstone of NI’s approach, with a commitment to incorporating customer feedback, monitoring performance metrics, and leveraging advancements in technology to enhance testing effectiveness.
Collaboration and partnerships play a vital role in NI’s quality assurance efforts, facilitating knowledge exchange and innovation. By working closely with industry partners, academic institutions, and research organizations, NI stays at the forefront of testing technologies and methodologies.
Additionally, NI provides extensive training and support services to empower customers with the skills and knowledge needed to conduct high-quality testing.
Through these efforts, NI ensures that customers can trust in the accuracy, reliability, and performance of their testing processes, contributing to the success and competitiveness of their products and systems in the digital landscape.
NI has been an old friend in the Indian T&M market but the competitiveness has been further edging with emerging technologies such as Automation, 5G, and wireless testing sweeping the industry. How is NI staying ahead of the curve?
Emerson’s Test & Measurement Business Group, formerly NI remains at the forefront of the Indian Test and Measurement market by embracing emerging technologies like Automation, 5G, and wireless testing. As the most innovative company in test and measurement, we prioritize continuous improvement by harnessing insights.
Our strategy involves riding the wave of AI within hardware and software, enabling unparalleled productivity and deep insights into product performance. Emerson’s Test & Measurement Business Group advocates for software-defined, modular, and intelligent testing, aligning with our philosophy that test should evolve with technology.
Leveraging Individual Intelligence, we enhance Enterprise Intelligence through our Intelligent Test approach. By staying agile and adaptive, Emerson’s Test & Measurement Business Group ensures it stays ahead of the curve, providing cutting-edge solutions for evolving market demands.