Utkarsh Srivastav was appointed Chief Marketing Officer (CMO) by Cyient Limited. In his role as CMO, Utkarsh will oversee the marketing department in order to promote market positioning, customer interaction, and brand expansion.
With a track record of generating top-line growth and brand recognition for top technology and engineering services organisations, Utkarsh is an accomplished B2B marketing leader.
His areas of competence include developing distinctive value propositions, creating captivating brand narratives, and carrying out calculated go-to-market campaigns.
At L&T Technology Services (LTTS), where he most recently held the positions of Senior Director and Head of Marketing, Utkarsh oversaw the creation of the company’s new brand positioning and its international introduction. The first-of-its-kind ER&D Hackathon and Bus Tour campaign, which took home the Best Brand Experience Award at the 2020 Stevie Awards, was conceived and executed by him.
Before joining LTTS, Utkarsh worked with HCLTech for eleven years, where he oversaw marketing for Cloud and Infrastructure services, participated in sports marketing activations with Manchester United and the Volvo Ocean Race, and led CXO/ABM programs at Wharton Business School and INSEAD Business School.
Utkarsh holds a degree in Business Management from Dayalbagh Educational Institute and has completed certification programs from Harvard Business Publishing and Northwestern University.
Leadership Comments
Welcoming Utkarsh to the leadership team, Sukamal Banerjee, Executive Director & Chief Executive Officer, Cyient, said: “We are delighted to welcome Utkarsh Srivastav to Cyient’s leadership team. His deep expertise in marketing strategy and brand transformation will be instrumental as we continue to strengthen our global presence and reinforce Cyient’s position as a trusted partner delivering Intelligent Engineering solutions to our customers. I look forward to working closely with him as we drive our next phase of growth and innovation.”
Speaking on his new role, Utkarsh Srivastav said, “I am excited to join Cyient Limited at such a pivotal time in its journey. The company’s vision of driving purposeful innovation and engineering a sustainable future deeply resonates with me. I look forward to collaborating with our teams globally to further enhance Cyient’s brand equity and create compelling experiences for our customers, partners, and stakeholders.”
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