element14 has named CY Chan as Vice President of Sales and Service for Asia-Pacific (APAC). It’s a smart move that shows their dedication to strengthening leadership and delivering better service and value to customers across the region.
In this role, CY will spearhead the APAC sales and service strategy, focusing on sustainable growth, top-notch operations, and stronger customer connections. He’ll report directly to Rebeca Obregon, element14‘s President, to stay tightly aligned with the company’s global goals.
CY Chan brings a wealth of experience in enterprise transformation, M&A, and business integration, with a real knack for scalable growth.
He’s driven key initiatives like market intelligence frameworks, centralized data and analytics, RPA teams, AI-powered quoting and pricing tools, and an Asia Quote Center, all boosting efficiency and smarter decision-making.
Known for his collaborative, transparent style, CY Chan prioritizes agility, trust, and empowerment while keeping results front and center. He holds a Bachelor’s in Electrical and Electronic Engineering from the Hong Kong University of Science and Technology.
Leadership Comments
Rebeca Obregon, President of element14, said, “With nearly 20 years of experience at Avnet, CY has a deep understanding of our customers, our markets, and what it takes to build sustainable growth. His transition into the Sales and Service leadership role for element14 in APAC reflects our confidence in his ability to combine strong commercial focus with a genuine commitment to customer success. As CY takes on this responsibility, we are confident he will strengthen customer relationships, empower our teams, and drive meaningful business outcomes across the region.”
Commenting on his appointment, CY Chan, Vice President, Sales and Service, APAC, element14, said, ‘’element14 has built a strong position in the region by staying close to its customers and continuously evolving to meet their needs. As I take on this role, my focus will be on strengthening our sales and service strategy across APAC, deepening customer partnerships, and ensuring we execute with consistency and speed. Together with our teams and partners, we will build on this foundation to drive sustainable growth and support our customers through every stage of their product journey.”
To Know More: CLICK HERE
