The Indian market is important for TI due to its rapid technology adoption and innovation-driven ecosystem. TI is dedicated to leveraging this market by continuously innovating while ensuring cost-effectiveness, states Brian King, Systems Manager and Senior Member Technical Staff, Texas Instruments (TI) to Niloy from The Volt Post. During the befitting technical exchange of thoughts, the veteran aptly underlines power management design challenges, addresses design challenges on a system level, and how TI is developing high-compute capability chips for advanced automotive and their growing focus in the Indian market. Read The Volt-Full Excerpts Below.
How is TI addressing critical power management design challenges?
At Texas Instruments, we tackle critical design challenges through a comprehensive approach involving our product lines, sales teams, and systems engineering teams like the Power Design Services (PDS). Our product lines focus on continuous R&D to develop innovative products, while our sales teams provide localized support. The PDS team offers deep system-level expertise to solve complex design challenges across automotive, industrial, and telecom markets. This integrated approach ensures TI delivers tailored products and designs that meet the evolving power management needs of engineers across these markets.
How does TI aim to address design challenges on a system level?
We collaborate closely with companies to understand their specific requirements and provide comprehensive products and designs that seamlessly integrate into their systems. Whether optimizing power density in automotive applications or enhancing efficiency in data centers, TI’s systems engineering teams focus on solving complex challenges across different applications and markets.
With the growth of vehicle electrification, how does TI aim to enable high-compute capability chips to support a more autonomous driving experience?
TI supports the growth of vehicle electrification by developing high-compute capability chips crucial for autonomous driving systems. These chips enable advanced functionalities such as real-time processing of sensor data, decision-making algorithms, and communication interfaces. By enhancing the performance and efficiency of these chips, TI contributes to making autonomous driving safer and more reliable, which is pivotal for the future of automotive innovation.
How integrated GaN solutions simplify many device-level challenges?
Integrated GaN products simplify device-level challenges by offering higher efficiency, increased power density, and smaller form factors compared to traditional silicon-based solutions. TI’s GaN portfolio, including products like the LMG2610 integrated GaN half-bridge power stage, integrates advanced technologies that minimize parasitic capacitance and reduce EMI. Integrating features like current sense and the driver improves efficiency and power density while reducing design complexity. Integrated devices like this not only enhance performance but also streamline design processes, addressing design needs for applications from consumer electronics to automotive power supplies.
How important is the Indian market for TI, and given an innovation-driven and adaptable ecosystem, how does TI want to keep on innovating while keeping costs at par?
The Indian market is important for TI due to its rapid technology adoption and innovation-driven ecosystem. TI is dedicated to leveraging this market by continuously innovating while ensuring cost-effectiveness. This approach involves close collaboration with local design engineers and manufacturers to understand their unique challenges and requirements. Through investments in local R&D and strategic collaborations, TI aims to develop tailored products and designs that meet the specific needs of Indian customers across industries including automotive, telecommunications, and consumer electronics. This strategy strengthens TI’s presence in India and drives technological advancements in the region.
