Actions Technology and MicroEJ announced a collaboration to reinvent smartwatches. Together, they allow manufacturers to offer premium smartwatch features such as vivid UIs, robust app ecosystems, and extended battery life at a price point that is affordable to mainstream consumers.
Raising the Bar for Budget Smartwatches
The smartwatch market is under increasing pressure as brands strive to blend excellent user experiences with cost and power economy. Many entry-level gadgets are trapped in a downward spiral, while premium versions frequently fall short in terms of battery life.
This alliance combines Actions Technology’s latest ATS3085S/E SoC with MicroEJ’s upgraded VEE Wear platform, which is now connected with the Facer watch face ecosystem, to deliver:
- High-performance, low-power operation: Actions Technology’s SoCs are designed for efficiency, featuring a fast processor, an integrated Bluetooth Low Energy (BLE), advanced audio capabilities, and a vector graphic engine (GPU) to ensure a high-quality user experience.
- A scalable app ecosystem: MicroEJ’s VEE Wear enables seamless deployment of third-party Apps over BLE, unlocking premium smartwatch functionality.
- Vibrant, fast user interfaces: MicroEJ’s MicroUI and MicroVG optimized vector graphics performance, combined with Actions Technology’s GPU support, ensures high-frame-rate visuals for a sleek, modern UI expected for premium products.
- Extended battery life: MicroEJ’s lightweight and ultra-efficient VEE Wear solution maximizes power savings, enabling multi-day battery performance, with an easy programming model for engineers.
- Support for leading smartwatch apps: Users can enjoy applications such as music streaming, health monitoring, fitness tracking, and Facer, which offers access to over 500,000 personalized loadable watch faces, further enhancing the smartwatch experience.
Designed for a Thriving Smartwatch Market
Leading smartwatch manufacturers are already developing products based on this strong combo, with the first wave of VEE Wear-powered Actions Technology smartwatches set to hit the market in early 2026.
Leadership Comments
“The smartwatch industry is at a turning point,” said Dr. Fred Rivard, CEO of MicroEJ. “Consumers expect high-end capabilities at an accessible price, and our collaboration with Actions Technology makes that possible. With VEE Wear, brands can now create premium, long-lasting smartwatches that are affordable, customizable, and app-driven, enabling brands and customers valorization.”
“At Actions Technology, we design SoCs that push the boundaries of what’s possible in affordable wearables,” said Tim Zhang, General Manager of the Smart Wearable and Sensing Business Unit at Actions Technology. “By combining our high-performance, energy-efficient processors with MicroEJ’s VEE Wear technology, we are providing brands with a seamless, cost-effective way to deliver premium smartwatch experiences. This partnership is about empowering manufacturers to differentiate their products and bring more value to consumers.”
“Throughout my career, I have always focused on bringing innovative and high-quality experiences to the forefront of consumer technology, and that mission continues with my new role at Facer,“ said Brook Eaton, Chief Product Officer at Facer. “As the smartwatch market continues to evolve, the challenge is to strike the right balance between performance, affordability, and battery efficiency. Our collaboration with MicroEJ and Actions Technology marks a significant milestone in that direction.”
“By integrating cutting-edge SoCs and optimizing for extended battery life, we are delivering the premium user experiences that consumers expect without compromising on power efficiency. With seamless third-party app deployment and vibrant, fluid interfaces, VEE Wear, that includes the Facer eco-system, is poised to lead the charge in bringing truly premium experiences to affordable smartwatches added Brook Eaton.”
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